Responsible Retailing

A Responsible Retailer Of Alcoholic Beverages

At EDG we’re committed to reflect and uphold community standards. In our capacity as a good corporate citizen and responsible retailer of alcoholic beverages, we do our utmost to help protect individuals and society from the harm caused by excessive consumption. 

Of course, we recognise that alcohol consumption is ultimately the responsibility of the individual. The law, however, is clear about what we can or cannot sell, who we sell to and when we sell. In fact it requires a strict regime of processes and procedures that governs every aspect of our operation. 

As a signatory to the Alcohol Beverage Advertising Code (ABAC) our advertising campaigns never step outside community standards.  Our advertising will never target young people. We never stock a drink item if its advertising and packaging makes a direct, unambiguous appeal to young people, or encourages excessive consumption such as binge drinking.

Image of a Woolworths Limited employee
Image of Woolworths Limited employees celebrating

We Walk The Talk

Because we value our good name, reputation and public trust, we aim to go beyond basic regulatory compliance. 

Highlights include:

  • We ask for ID if a shopper looks under the age of 25
  • We help to stop secondary supply through our Don’t Buy It for Them policy and awareness campaign
  • We take the lead in campaigns for responsible drinking, eg DrinkWise Australia cultural change programs and labelling initiatives
  • We never knowingly serve an intoxicated person
  • We refuse service if a shopper is in school uniform
  • We ensure a first home delivery is attended and have our delivery staff ask for ID and check for signs of intoxication
  • We say ‘No’ to violence against women through our support for the White Ribbon awareness campaign. 

We engage our team members and encourage them to undertake a Jawun secondment in an indigenous enterprise for a six week period.    



Making a positive contribution to Australia

Endeavour Drinks Group is a funding supporter of DrinkWise - an independent, not-for-profit organisation whose primary focus is to help bring about a healthier and safer drinking culture in Australia.

DrinkWise aims to:

1. Promote a generational change in the way Australians consume alcohol.

2. Increase the age that young Australians are introduced to alcohol,  as evidence has shown that alcohol can impact the development of the adolescent brain.

To promote such significant behavioural changes, DrinkWise develops and implements a range of national information and education campaigns, as well as providing practical resources to help inform and support the community about alcohol use.

Endeavour Drinks Group is a funding supporter and contributor to Alcohol Beverages Australia - a pan-industry body created to highlight the positive social, cultural and economic contribution of alcohol beverages in Australia.

The Objectives of Alcohol Beverages Australia are:

1. to support initiatives that encourage the responsible consumption of alcohol beverages in Australia;

2. to ensure a stable political, social and commercial environment in which the alcohol beverage industry may grow sustainably;

3. to act as a single unified forum on agreed alcohol beverage issues in Australia and communicate the collective views of Members;

4. to promote the positive social, cultural and economic contribution of alcohol beverages and the industry in Australia; and

5. to contribute to an informed debate by:

 a. facilitating lawful Member collaboration including lawful coordination of industry positions and responses on agreed alcohol beverage issues;

 b. analysing, summarising and disseminating research, data and practice on alcohol beverage issues to Members and external stakeholders; and

 c. ensuring the interests of those who produce, sell and consume alcohol beverages responsibly are fairly represented

Industry Statement Of Principles

Endeavour Drinks Group have developed a set of Good Buyer Principles. This sets out the standards governing buyers and their relationships with suppliers and the importance for all parties to act with fairness and transparency in their dealings with each other. Before you become one of our suppliers you’ll need to know – and agree to abide by – the following:

Principle 1: Fair and clear commercial relationships

Principle 2: Clarity in marketing and promotional activity

Principle 3: Open, honest and early communication

Principle 4: Protection of Intellectual Property

Principle 5: Dispute Resolution

The Principles are applied across all of our business covering our buying teams and brand managers.

Complementing these Principles is an agreement with the Winemakers Federation of Australia, representing all Australian wine producers, that more specifically recognises the agricultural roots and specific needs of this sector. The Good Wine Buyer and Supplier Principles: A Code for Fairness and Transparency can be found here. A Guide to the Principles has also been produced in order to assist winemakers in understanding how they operate which can be found here.


Woolworths Employee Code of Conduct

Endeavour Drinks Group employees are bound by the Woolworths Limited Code of Conduct which has been developed to help our staff enhance the company’s reputation by explaining how our legal, moral and ethical standards can be achieved every day through our behaviours and our choices. The Code of Conduct and the expected behaviours extend to all employees, directors, contractors and consultants of the Woolworths Group.

Employees that are involved in buying need to do business fairly and ethically with suppliers by: 

- obtaining the best value for money from all trade arrangements but never at the expense of acting ethically; 

- never accepting or demanding any form of inducement or bribe in return 

for business; 

- never placing undue pressure upon our suppliers;

- never trying to influence competitor pricing or deals offered by suppliers to our competitors;

- never being influenced by our suppliers to fix our retail prices;

- regularly reviewing our trade partners’ contractual arrangements; 

- ensuring that our buying and procurement processes are transparent and in line with our Trade Practices Principles.

Speak Up Program

Where a supplier has a concern about our relationship, there are several ways for them to raise the issue and seek a constructive resolution. In 2012, Woolworths Limited became the first Australian company to introduce a third party-managed complaints line, specifically for dealing with issues raised by our suppliers that feel unable or unwilling to raise via other means.

How to access the Supplier Speak Up Website 

 To access the Supplier Speak Up Website, go to the following link:

You can either input the user name and password or cut and paste the user name and password into the Deloitte login section.

User Name: Woolworths

Password: VendorSpeakUp6#

About the Supplier Speak Up Program 

The Supplier Speak Up service is a channel for Woolworths Liquor Group trading partners to raise breaches directly with a party external to the Company, and is specifically designed for situations when normal escalation procedures have all been exhausted or are not appropriate. 

The Speak Up service is an independent, confidential telephone, internet, email, mail and fax service for Woolworths trading partners  to report on workplace misconduct. To guarantee independence, an external provider, Deloitte, is responsible for its operation.

It should be used if you believe that your dealings with any Woolworths Liquor Group business division or employee may have created or are likely to create issues such as:

  • Fraud, corruption or behaviour that threatens others
  • People or product safety risk
  • Restrictive practices or unconscionable behaviour 
  • Theft
  • Conflict of interest
  • Secret commissions, bribes or corruption
  • Improper disclosure of confidential information
  • Bullying
  • Harassment
  • Other breaches of the law.


If you do have a concern about the way in which Endeavour Drinks Group or one of its representatives has acted,  you should  first follow the established escalation process,  before accessing the Speak Up service.   The Speak Up service should be utilised in circumstances including, but not limited to where:

  • There is a fear that raising the issue may put the caller at risk
  • The caller has good reason to believe that those receiving the information may not be objective
  • The matter has been raised but has not been addressed appropriately
  • Internal escalation procedures have been exhausted
  • The seriousness of the matter demands immediate investigation and urgent attention from the most senior of management.

Dissatisfaction or disagreements of an interpersonal nature or routine business disputes that do not breach any law are NOT within scope and these should be dealt with via your Endeavour Drinks Group business manager.

Endeavour Drinks Group is strongly committed to eliminating workplace misconduct and we would encourage you to make use of this new service if you encounter anything you believe constitutes a serious breach.  

Alternatively you can contact Supplier Speak Up:

Telephone  -  1800 772 173 

Email -  vendor

Fax - +61 3 9691 8182


Mail - Speak Up, Reply Paid 12628, A'Beckett Street, VIC  8006.

Image of Woolworths Limited employees